The Luminary3 Journal

Stories worth stopping the scroll for.

Fresh reads from Luminary3 on advertising, social media and the small ideas that help a business get noticed. Grab a coffee and stay a while.

The Luminary3 blog

Latest insights

David-Angelo Mineo

The Illusion of Expensive Advertising

Spending More Doesn’t Guarantee Visibility — It Often Guarantees Wastefulness. There’s a common assumption in business that spending more on advertising increases your chances of being seen. At face value, that feels logical. Spending more money on…

Read more →

David-Angelo Mineo

The Mating Ritual of Advertising

Interest, curiosity, and want — all happen quickly, often before you realize it. And only after that moment does the mind step in to justify it. Advertising doesn’t just appeal to logic — it taps into emotion, desire, attraction, and instinct in ways most…

Read more →